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CAMPBELL,
CA -- June 01, 2001 -- Steven P. Borochoff, an
industry veteran with nearly 30 years of
telecommunications sales experience in both
semiconductor and communication systems, has been
tapped by Summit Microelectronics Inc. as its new
vice president of worldwide sales. Mr. Borochoff
will be responsible for cultivating Summit's global
market relationships through growth of Summit's
direct, distribution, and representative sales
channels. In addition, he will focus on developing
partner programs that enhance the company's level
of service to its customers. He reports to Chuck
Berghoff, president and CEO of Summit.
"With
a reputation staked in the telecommunications
industry we understand the necessity of delivering
a complete power management solution to
telecommunications industry leaders," said Chuck
Berghoff. "The industry's requirement to deliver
high-availability systems makes both chip and board
solutions mandatory offerings from companies like
Summit. We look to Steve to architect the alliances
and services that will exceed our customers'
expectations for both systems knowledge and
support."
Mr.
Borochoff joins Summit from Radisys Corporation
where he had been vice president of sales for the
Americas since 1999. In that position he directed
all North American sales activities of embedded
computers for the telecommunications and data
networking markets.
From
1993 until 1999, Mr. Borochoff held sales
management positions at Sun Microsystems, Inc.,
serving as that company's Americas sales director
during the last two years of his tenure there. Mr.
Borochoff held sales director positions at Rockwell
Semiconductor Systems Division and Cypress
Semiconductor Corporation prior to 1993. He began
his career at Fairchild Semiconductor
Corporation.
Mr.
Borochoff holds a BSEE degree from Georgia
Institute of Technology.
About Summit -- Power Management for
Communications
Summit
Microelectronics Inc. develops semiconductors that
manage the power functions in communications system
equipment. Using Summit's proprietary technology
customers can achieve carrier-class availability,
the highest standard of reliability available today
for telecommunications, data communications, and
Internet applications.
Founded
in 1997, Summit is headquartered in Campbell,
California. The Company is ISO 9001 and ISO 14001
certified and is in the process of gaining STACK
certification. Summit's website is
www.summitmicro.com.
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Summit
Microelectronics, Inc.
1717 Fox Drive
San Jose, CA 95131-2312
Tel: +1.408-436-9890
Email:
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